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Foundation Repair Mailers

direct mail for a foundation repair company: two tall mailers and a set of postcards, each built around a problem homeowners already notice.

client
Upstate Structural Repair
services
Prints + Designs
Upstate Structural Repair mailers and postcards in two neat rows

Mailers and postcards for Upstate Structural Repair, sent to homes across the Upstate. Each piece leads with something a homeowner may already be seeing, like a floor that bounces or a crack that keeps growing, and ends with one clear way to call.

mailers

Upstate Structural Repair mailer, front: Preserve the beauty, protect the structure
Upstate Structural Repair mailer, back: common foundation issues in the Keowee area
Upstate Structural Repair mailer, front: 10 years of cracks
Upstate Structural Repair mailer, back: foundation warning signs and how they are repaired
Upstate Structural Repair

postcards

Postcard: Your floors shouldn't bounce
Postcard: Pretty house, ugly problems?
Postcard: Not all repairs are a DIY project
Postcard: You didn't buy a house, you bought an asset
Postcard: When the floor feels off, something below may be too
Postcard: helical pier solutions for lake and mountain homes
Postcard: No two sites are the same
Upstate Structural Repair

the approach

Headlines are big enough to read on the walk from the mailbox, and each one names a symptom instead of a service. The fronts do the stopping, and the backs explain the warning signs and how they are repaired.

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