a clear, recognizable identity built to hold up everywhere your business shows up, from the sign on the truck to the favicon.
A brand identity is the set of decisions that makes a business recognizable everywhere it shows up, from the sign on the truck to the icon in a browser tab.
We start with what the business stands for and who it serves, then build a mark, color, type and voice that hold together on screens, in print and in person.
who it’s for
New businesses that need to look established from day one, and established businesses whose look has drifted over the years. When the logo, the website and the business cards all look a little different, customers notice even if they cannot say why.
The studio works with businesses in Greenville and beyond that want a brand that feels considered without feeling corporate.
what’s included
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brand strategy
Who you serve, what you stand for and how you want to be remembered, written down in plain language.
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logo + mark system
A primary logo plus the alternate versions you will actually use, from a favicon to a storefront.
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color + typography
A palette and type pairing that hold up on screens and in print.
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voice + messaging
A few clear lines about what you do, so your website, ads and sales materials say the same thing.
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brand guidelines
A practical guide that shows anyone working on the brand how to use it.
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launch assets
Social profiles, email signatures, business cards and templates ready for day one.
how it works
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discover
Conversations about the business, the customers and the competition.
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define
A short strategy that sets the direction before design starts.
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design
Logo concepts and a visual system, refined together until it fits.
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deliver
Final files, guidelines and launch assets, organized so they are easy to use.
related past projects
view all past projectsnew work for this service is on the way.
common questions
What files will I get?
Print and screen versions of every logo, color values for print and web, font details and the brand guidelines, all organized in one shared folder.
Can you refresh my existing logo instead of starting over?
Yes. Sometimes the strongest move is to keep what people already recognize and clean it up. After the first conversations you will get a clear recommendation either way.
Do you design the website too?
Yes. Brand identity and web design are often done together, so the brand is built with the website in mind from the start.
let's make what's next
brand, web, and creative for ambitious companies ready to make a bigger impression.