What Should a Small Business Website Actually Include?
Fewer pages than you think, and more clarity than most sites have. Here is what a small business website needs before anything else, and what can wait.
notes from the studio
Journal
notes on brand, web, print and the systems behind them.
Logo Design vs. Brand Identity: What’s the Difference?
A logo is one mark. A brand identity is the system that makes everything you put out look like it came from the same business. Here is the difference, and when each one is enough.
When Is It Time to Redesign Your Website?
Age alone is not a reason to redesign. These are the signs that your website is actually costing you business, and the problems a new design will not fix on its own.
What to Prepare Before Hiring a Web Designer
A little preparation makes a website project faster, cheaper and better. Here is what to gather before you talk to a web designer, and what you do not need to have figured out.
What Goes Into a Complete Brand Identity?
A complete brand identity is more than a logo and a color. Here is every piece, what each one does, and which ones a small business needs first.
