Upstate Structural Repair
a website for a locally owned foundation repair company in Upstate South Carolina, built to earn trust, rank in local search and track every lead back to its source.
- client
- Upstate Structural Repair
- services
- Web Design
- year
- 2026
Upstate Structural Repair is a locally owned foundation and structural repair company serving homeowners across Upstate South Carolina. This is the website that introduces the company to them, built in WordPress and set up to show where each lead comes from.
the challenge
Most customers find the company in the middle of a scary, unexpected problem: a crack that keeps growing, a floor that slopes, a wall that bows. The site had one job before any other. Make a worried homeowner feel they are in capable, honest hands, then make it easy to ask for an estimate.
the approach
We designed and built the site around the questions homeowners actually ask about what a symptom means, what a repair involves and whether the company can be trusted, with a free estimate one step away on every page.
The homepage opens with the promise the company works by: we don't patch symptoms and hope they hold. A carousel of common warning signs links each one to a plain explanation, and an interactive county map answers whether the company serves a visitor's town. The Google reviews moved out of a widget that search engines could not read and onto a page of their own, word for word.
Behind the design sits the part most sites skip. Website forms carry the visitor's original traffic source and calls are tracked by source, so marketing spend can be measured against real leads instead of guesses.
services on this project
let's make what's next
brand, web, and creative for ambitious companies ready to make a bigger impression.