Marketing ROI System
a self-hosted marketing scoreboard that ties every channel’s spend to the leads, booked jobs and revenue it actually produced.
- services
- Creative Systems
- year
- 2026
Most small businesses know what they spend on marketing. Very few know what each channel returns. This system closes that gap without a monthly software fee.
It has since grown into a full scoreboard for the business. Google Ads tracking, the front office, the field and commercial bids are each shown as their own project.
the challenge
Leads arrive by phone, web form, ads and referral, and each tool keeps its own partial record. Customers say they found you on Google, but that could mean an ad, a map listing or a search result. Without one view, budget decisions come down to guesswork.
the approach
Built in WordPress and connected to Housecall Pro and CallRail, it turns calls, forms and jobs into real people, so one homeowner who calls twice and fills out a form counts once. Lead sources are grouped into reporting channels, and when a call has no source, its call reason can name one.
Spend is entered once a week with credits taken off, and Google Ads cost arrives on its own. The scoreboard sets that spend against revenue over time and against a goal for spend as a share of revenue, then breaks every channel down to cost per lead, per booked job and per sold job.
A share-of-spend view puts each channel’s slice of the budget next to its slice of revenue, so an underperformer stands out at a glance. A customers view separates new customers from repeat ones and tracks active members month by month.
services on this project
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brand, web, and creative for ambitious companies ready to make a bigger impression.