Helical Pier Giveaway
a quarter-long giveaway for a foundation repair company, with printed handout cards for the team and a run of social posts counting down to the drawing.
- client
- Upstate Structural Repair
- services
- Prints + Designs
- year
- 2026
Upstate Structural Repair gave away a free helical pier install, an $1,850 repair, to one homeowner who booked a free estimate during the third quarter. The campaign needed a card the team could hand over at the door and posts that kept the giveaway in front of people until the drawing.
handout cards
social posts
the challenge
A giveaway only works if people understand it in a few seconds and trust that it is real. The rules had to fit on a small card, and the posts had to keep the drawing in front of homeowners for a whole quarter without repeating themselves.
the approach
Two cards share one bold orange and black look. The front announces the prize, and the back either explains how to enter or confirms the homeowner is entered, with a QR code for a second entry.
The social posts carry the same look through an explainer, the signs that a home might qualify and a countdown to the final week.
services on this project
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